So this is the problem. So I have to do a little bit of the sort of work that a lot of you won't like, for the same reason that you don't like to see a magic trick explained to you.
We've been talking a lot about the horrific impacts of plastic on the planet and on other species, but plastic hurts people, too -- especially poor people.
Or they're responding to requests and concerns by governments that have no jurisdiction over many, or most, of the users and viewers who are interacting with the content in question.
So very often, some kind of disaster -- sometimes the consequence, for example, of over-cultivation of silk worms, which was a problem in Europe at the time -- can be the key to something much bigger.
OK, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the city, you're a good guy, you're a good person...
TEEB has more than a dozen separate groups of solutions including protected area evaluation and payments for ecosystem services and eco-certification and you name it, but these are the favorites.
But as Edgar Woolard, who used to chair Dupont, reminds us, "Companies hampered by old thinking won't be a problem because, " he said, " they simply won't be around long-term."
Now, we've got to solve that problem, because that's a critically important problem, and you might say, "Well, okay, how are we gonna solve that problem with SETI?"
しかし 対立の技能 習慣 才能や それを使うマナーを身に着けない限り 我々は問題を解決できません
But the truth won't set us free until we develop the skills and the habit and the talent and the moral courage to use it.
Now look, naturally there's a gap between their kind of conduct in these meetings and their behavior the rest of the week, but the truth is it didn't really bother us.
And that hurt. That hurt because that, first of all, hurt the younger generation, and not only, many of them are demonstrating outside, but I think this is one of our problems.
Here is my best physical therapist completely failing to encourage the rat to take a single step, whereas the same rat, five minutes earlier, walked beautifully on the treadmill.
By measuring value in healthcare, that is not only costs but outcomes that matter to patients, we will make staff in hospitals and elsewhere in the healthcare system not a problem but an important part of the solution.
That people have just sort of figured out about it, and now with Kyoto and the Governator and people beginning to actually do something, we may be on the road to a solution.
Now there's a difficulty with proceeding in that way, which is that Christianity is extremely, even on that list, it's an extremely specific tradition.
So almost all the biology that we observe can be thought of as a series of problems and their corresponding solutions, and the first problem that every organ must solve is a continuous supply of nutrients to fuel all those cells of the body.
If we taught doctors how not to use antibiotics as much, if we taught patients how not to demand antibiotics, perhaps this really wouldn't be an issue, and maybe the pharmaceutical companies should be working harder to develop more antibiotics.
And then I suddenly realized that it absolutely didn't matter where I was going, or where I had come from because we are all essentially permanently displaced people.
But there's a problem with this, and that is, the email servers also hold the encryption keys, so now you have a really big lock with a key placed right next to it.
And this was a reality that really struck me, because of course, Constance Okollet wasn't responsible for the greenhouse gas emissions that were causing this problem.
Unconstrained by reality and the rules of conventional logic, in your dreams, your mind can create limitless scenarios to help you grasp problems and formulate solutions that you may not consider while awake.
But I'm going to focus on the heart of the problem, which is the fact that we still rely on dirty, carbon-based fuels for 85 percent of all the energy that our world burns every year.
So we can say that vision and movement control are two systems that rely on this left-right structure, but problems arise when we over-extend that idea to logic and creativity.
They compared Dreyfus's handwriting to that on the memo and concluded that it was a match, even though outside professional handwriting experts were much less confident in the similarity, but never mind that.
And while I think it's absolutely great that companies like Apple are making it easy for people to encrypt, if the only people who can protect themselves from the gaze of the government are the rich and powerful, that's a problem.
And we can evolve bacteria and we can evolve plants and we can evolve animals, and we're now reaching a point where we really have to ask, is it really ethical and do we want to evolve human beings?
でも 壁には 亀裂が入っていました この業界には問題があり 直さなければならないと 感じていました
But there was a crack in the wall, a problem with our industry, that I felt we needed to fix.
It's called the tragedy of the commons, traditionally, but I think in the case of driverless cars, the problem may be a little bit more insidious because there is not necessarily an individual human being making those decisions.
A person comes out, they live for a thousand years doing whatever they do, and then, when it's time to go back for a billion years -- or a million, I forget, the numbers don't matter -- but there really aren't very many people on Earth at a time.
Things that they started doing themselves -- like changing the floor going into the patient's room so that it signified, "This is my room. This is my personal space" -- was a really interesting sort of design solution to the problem.
And while it is perfectly, perfectly acceptable to pay strangers to do things for you, you need to be very, very careful when it comes to incentivizing your friends and coworkers.
And with problems that we are not aware of yet, the ability to put right -- not the sheer good luck of avoiding indefinitely -- is our only hope, not just of solving problems, but of survival.
And one of the early innovations, which still continues, is to create ownership in the community to the problem, and then engage with them as a partner, and here is one such event.
The problem is that your life right now, with all of the problems that you have -- more precisely, all of the problems that you think you have -- is equally perfect.
But when we think about justice, Aristotle says, what we really need to think about is the essential nature of the activity in question and the qualities that are worth honoring and admiring and recognizing.
So, just to wrap up, I wanted to say that it feels to me that design is about solving problems and providing elegant solutions, and information design is about solving information problems.
The challenge we face is that we know very little about tuna, and everyone in the room knows what it looks like when an African lion takes down its prey.
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Well, that's a problem because one way or another, you have to get this guy moving because it's getting dark soon and dangerous. 